> Now maybe I'll get some backlash for this, but I can't square this attitude I hear again and again: > > Hyper-growth at any cost was out of the question, bec

> Now maybe I'll get some backlash for this, but I can't square this attitude I hear again and again: > > Hyper-growth at any cost was out of the question, because it incentivizes profit over purpose and extractive practices toward users. > If you believe, in your heart of hearts, that growth and profitability come _only at the expense of your customers_, then the chance of creating a successful enterprise is zero percent. No backlash, but you're conflating users and customers. Consider the entire adtech industry. It definitely treats data about users as a resource to extract refine and sell, and their (paying) customers are the advertisers.