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To be fair for Netflix that's not important. What's important is that a 3h movie kept you in front of them for 3h. That's why they measure success in viewing ho
by nolok 5y ago
To be fair for Netflix that's not important. What's important is that a 3h movie kept you in front of them for 3h. That's why they measure success in viewing hours instead of viewing count.
- parineum 5y ago> That's why they measure success in viewing hours Isn't success measured in subscribers? I'd be curious to know if viewing hours per user is correlated with total subscriptions.
- jedberg 5y ago> I'd be curious to know if viewing hours per user is correlated with total subscriptions. It is. Their main metric is viewing hours because it's a really good proxy for whether someone will continue their subscription.
- not2b 5y agoTheir theory is that if a customer isn't watching, they will soon stop paying, and they should be able to determine this by looking at the data.
- notatoad 5y agoSuccess of the platform is measured in subscribers, definitely. But it is very hard to measure the success of a title by number of subscribers. Viewing hours is a pretty good proxy for how much value the subscribers might have perceived from a particular title.
- jedberg 5y agoYes, I know it's not important to Netflix and it's why the report total hours. But it's important to the rest of the industry, which is why I think it would be interesting. And someone on the outside can figure it out, because with the total hours shown on this page, they can normalize it themselves since the run times of each show are public.