I think the days of Apple having a rock star CEO are over. I genuinely believe that a big part of Apple's success is down to Tim Cook, and I think the company i

I think the days of Apple having a rock star CEO are over. I genuinely believe that a big part of Apple's success is down to Tim Cook, and I think the company is in good hands. But I doubt he'll ever take to the stage or become the face of Apple. That's no bad thing, but Apple has become a sort of entertainment, a movie almost, that people love to watch. I think those days are over and a new era of "mysterious CEO" is about to be ushered in. If anything, Apple is about to get a lot more secretive.