I'll say only 3-4 of them were "wrong". The NeXT didn't sell well, but if Steve didn't started it, I'm not sure if he would even be offered a chance to lead Ap

I'll say only 3-4 of them were "wrong". The NeXT didn't sell well, but if Steve didn't started it, I'm not sure if he would even be offered a chance to lead Apple. By the time the board realized they needed Steve back, either Apple would have been bankrupted already, or Steve would be doing something else instead of NeXT, which means he may not want to drop that to go back to Apple. The ROKR was one of the most successful business plan executed by Steve. Apple got to know the phone biz and people get to taste how bad a non-Apple iTunes phone can be. Calling it a Apple product is absurd, it is 20% Apple at best. The AppleTV may be a small pie in Apple's revenue today. But it won't stay that way for long. And is probably one of the most (if not the most) successful non-subscription TV box on the market even today. Yea, the hockey puck was really bad, but is such a small product even worth mentioning? So pretty much only the Cube and the puck were bad products since the 2nd phase of Steve. And both were in the early days before he became the "official" CEO.