Always important to remember the code is only ever the implementation of an idea. Instead of thinking of MVPs to prove an idea, startups should be ideas that a

Always important to remember the code is only ever the implementation of an idea. Instead of thinking of MVPs to prove an idea, startups should be ideas that are Known To Work and the MVP more like this - the actual minimum needed to connect a knowledgeable user to a well-trodden business action.