Not only that, Timex wasn't making anything electronic at the time. Their first digital watch didn't come out until the mid-80s: https://www.timex.com/the-time

Not only that, Timex wasn't making anything electronic at the time. Their first digital watch didn't come out until the mid-80s: https://www.timex.com/the-timex-story/ https://www.timex.com/the-timex-story/ Even the sibling comment's link explains: ...Timex, a company which had little experience in the assembly of electronic equipment.