The iPhone originally started development as the iPad, then they deduced the product would make more impact as a phone. The AppleTV uses the same internals as

The iPhone originally started development as the iPad, then they deduced the product would make more impact as a phone. The AppleTV uses the same internals as the iPhone/iPad line, just waiting to have AppStore access turned on. Much more deliberate than say, HP who bailed on the market 48 days after launch, or Windows and the Zune/PlaysForSure fiascos, not to mention the long delayed Windows Phone strategy (vs 6.5, etc).