Years ago I had an opportunity to work at a company, that would do just that - help TV manufacturers and advertisers figure out what you are watching on your Sm

Years ago I had an opportunity to work at a company, that would do just that - help TV manufacturers and advertisers figure out what you are watching on your Smart TV. I passed on that opportunity, I wish I could say because of my high morals, but alas it’s because something better came along. I did a little bit of digging and discovered that before this advanced tech, the main player in getting this kind of data was Nielsen. They’d install a device in your home to collect such data. It seemed ridiculous to me that someone would agree to install a device with a sole purpose of feeding data to 3rd party. Some time later I received a survey from Nielsen with few bucks attached asking to complete a survey. First, I dismissed it, then after a second thought I actually completed with real info(it was anonymized). At that time privacy awareness was picking up and I realized that their approach was far more honest, as participants weren’t implicitly opted in, but made their choice to participate.