On the other hand, with a 2.5 trillion dollar market cap, Microsoft is the most valuable company in the world. I can't imagine that these reputation destructive

On the other hand, with a 2.5 trillion dollar market cap, Microsoft is the most valuable company in the world. I can't imagine that these reputation destructive actions add much to the company's bottom line. More likely some middle manager is adding "value" to their little fiefdom inside the company at the expense of the reputation of the company as a whole.