It's more about the misattribution for the causes of success. For instance I'd like to claim that Apple is an industry leader that has been misattributed as a

It's more about the misattribution for the causes of success. For instance I'd like to claim that Apple is an industry leader that has been misattributed as a design leader; it isn't their slick aluminum rectangles in isolation, it is them cohabiting with a marketing message and brand position working together that gave it the entire perception that leads to their success. If say, Dolly Parton came out with a restaurant themed after a country jamboree and it went gangbusters it'd likely be incorrect to conclude Starbucks should have bales of hay and employees in 10 gallon hats and spurs to increase sales. A country themed restaurant is the correct way for Dolly Parton to execute a restaurant because she's Dolly Parton. It's not a brilliant idea in isolation and it's certainly not one that should elbow its way into other established brands in the same product category. Yet this is the exact kind of logic that is done in software. We ignore the context of why something was successful for a particular institution and pretend it is transferable to all similar institutions regardless of context. It's just not smart.