I think a lot of big corps try to emulate each other aesthetically, to an extent. It's not because they're in love with themselves or collude in the way we'd im

I think a lot of big corps try to emulate each other aesthetically, to an extent. It's not because they're in love with themselves or collude in the way we'd imagine, I think it's because they are afraid to risk making a dud doing something different, like the Microsoft Kin or Digg v3. Here's a good example: Check out all of the small SUV's you see now, they're all elaborations on the same shape and form. I think this is by design, in that deviating from the norm right now is not something that is rewarded, but giving something visually 'safe' that hits most of the needs of their customer is acceptable. [0] - https://cdn-images-1.medium.com/max/800/1*RCyvppE9R3x85bCAmnFjbA.jpeg https://cdn-images-1.medium.com/max/800/1*RCyvppE9R3x85bCAmn... [1] - https://5thcolor.files.wordpress.com/2012/03/all-cars-look-alike-nu.jpg https://5thcolor.files.wordpress.com/2012/03/all-cars-look-a...