Goals masquerading as strategy is an incredibly common problem. Good Strategy Bad Strategy is my favorite treatment of the problem. Unfortunately a lot of execu

Goals masquerading as strategy is an incredibly common problem. Good Strategy Bad Strategy is my favorite treatment of the problem. Unfortunately a lot of executives don’t like to be told they are suppose to take responsibility for strategy. Here is an article length version from the author: https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-perils-of-bad-strategy https://www.mckinsey.com/business-functions/strategy-and-cor...