I've worked for a couple different places now that did not "set a destination through a vision." They picked a destination as a number ("more money" or "more us

I've worked for a couple different places now that did not "set a destination through a vision." They picked a destination as a number ("more money" or "more users" or similar) and then built OKRs from that number. There was no real strategy, just local maximization. But then what does it mean if you didn't hit your numbers? Was your progress along the right path? Are you closer to being able to hit targets next year? Those execs couldn't tell you. Hell, even if you did hit your numbers, it was hard to get any sort of answer about how that tied in to what the company wanted to do next.