Competing with Steam is more a relationship challenge than a technical one, and of all companies GameStop is well placed with those existing relationships. I t

Competing with Steam is more a relationship challenge than a technical one, and of all companies GameStop is well placed with those existing relationships. I think the PC gaming market's relationship with GameStop can be described as "disgusted." Lots of PC gamers dislike GameStop (rockpapershotgun.com and pcgamer.com and their forums as prime examples of how people feel about them). Exclusive pre-order bonuses, cruddy behavior like this, ect.