The other half is more like: "Do the iPod, do the iPhone, do the iPad, do the next great thing Apple can do execute well", but "Don't do the PDA, Don't do the n

The other half is more like: "Do the iPod, do the iPhone, do the iPad, do the next great thing Apple can do execute well", but "Don't do the PDA, Don't do the netbook, Don't do the seemingly "next" thing." The Don't do's are as important, as difficult to foresee, and as difficult to hold the urge to execute as the Do's. This is one of the key talents of Jobs that is not recognized as much as it should.