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For those of us in smaller businesses, any chance of supporting Google Analytics as an integration? The ability to detect statistical anomalies across random pa

For those of us in smaller businesses, any chance of supporting Google Analytics as an integration? The ability to detect statistical anomalies across random pages/events would be a godsend, especially for organizations that don't have a proper data warehouse and dedicated BI staff. I guess that'd be kinda a crossover between data integrity and marketing... in this case, an anomaly IS the data, where an unexpected increase/decrease in pageviews somewhere is something we'd love an alert on, but only after some threshold. As you pointed out, doing that manually just results in a bunch of false positives for those of us who aren't professional BI or statisticians.

jainaayush05 5y ago
Check out www.cliff.ai
- technobabbler 5y ago
  Do they support Google Analytics? Nothing on their website or release notes indicates this, as far as I could find.
  - jainaayush05 5y ago
    We support one click GA import. Shoot an email to aayush.jain@cliff.ai - happy to walk you through
kzh_ 5y ago
Not yet, but eventually! We’re focused on data in warehouses and transactional DBs right now, just to limit the amount of integrations we need to build to start. We definitely plan to integrate with application sources like Google Analytics down the line though. Upstream applications are ultimately the sources of data truth, after all. I wanted to +1 what you said about “organizations that don’t have a proper data warehouse and dedicated BI staff.” At the end of the day, a huge number of companies (maybe even most?) don’t have dedicated data teams but still want to know be alerted about data anomalies. Heck, we at Metaplane even fall into that camp.
- technobabbler 5y ago
  Sounds good, thank you!
tixocloud 5y ago
We're actually thinking of building something like that and would love to have a chat to learn more about use cases.
- technobabbler 5y ago
  Sure, would be happy to chat. Still new here and not sure how private messages work. May I email the address in your profile, or? In short, in many of the small businesses I've worked for, it was trivially easy to collect analytics data, yet monumentally difficult to analyze or make use of it in a meaningful way. The signal to noise ratio was incredibly low. One aspect of that was the need to manually discover unusual events, usually by creating manual dashboards and alert thresholds. But lacking a strong data science background, designing proper statistical tests to identify significant events was not something I could easily do.
  - tixocloud 5y ago
    Sure drop me an email in my profile.
krammer 5y ago
Hi! We at Trackingplan.com (YC W22) do this. It's just an snippet you put in your site (you can install it using google tag manager) and automatically documents and monitors all your integrations schema and traffic wise. It's a different approach than Metaplane, which we are actually evaluating for our dwh and backends monitoring. Trackingplan is more about creating trust on the data collection side of the problem. Drop me a line, josele (at) trackingplan (dot) com if you want to know more!

jainaayush05 5y ago

Check out www.cliff.ai

technobabbler 5y ago
Do they support Google Analytics? Nothing on their website or release notes indicates this, as far as I could find.
- jainaayush05 5y ago
  We support one click GA import. Shoot an email to aayush.jain@cliff.ai - happy to walk you through

kzh_ 5y ago

Not yet, but eventually! We’re focused on data in warehouses and transactional DBs right now, just to limit the amount of integrations we need to build to start. We definitely plan to integrate with application sources like Google Analytics down the line though. Upstream applications are ultimately the sources of data truth, after all. I wanted to +1 what you said about “organizations that don’t have a proper data warehouse and dedicated BI staff.” At the end of the day, a huge number of companies (maybe even most?) don’t have dedicated data teams but still want to know be alerted about data anomalies. Heck, we at Metaplane even fall into that camp.

technobabbler 5y ago
Sounds good, thank you!

tixocloud 5y ago

We're actually thinking of building something like that and would love to have a chat to learn more about use cases.

technobabbler 5y ago
Sure, would be happy to chat. Still new here and not sure how private messages work. May I email the address in your profile, or? In short, in many of the small businesses I've worked for, it was trivially easy to collect analytics data, yet monumentally difficult to analyze or make use of it in a meaningful way. The signal to noise ratio was incredibly low. One aspect of that was the need to manually discover unusual events, usually by creating manual dashboards and alert thresholds. But lacking a strong data science background, designing proper statistical tests to identify significant events was not something I could easily do.
- tixocloud 5y ago
  Sure drop me an email in my profile.

krammer 5y ago

Hi! We at Trackingplan.com (YC W22) do this. It's just an snippet you put in your site (you can install it using google tag manager) and automatically documents and monitors all your integrations schema and traffic wise. It's a different approach than Metaplane, which we are actually evaluating for our dwh and backends monitoring. Trackingplan is more about creating trust on the data collection side of the problem. Drop me a line, josele (at) trackingplan (dot) com if you want to know more!