One thing I admire McDonald's is its willingness to train its workers. One of my colleague's teenage daughter worked for McD's when she was in high school, and

One thing I admire McDonald's is its willingness to train its workers. One of my colleague's teenage daughter worked for McD's when she was in high school, and later worked for another fast food joint and she was able to identify many operational inefficiencies. Another thing is McDonald's never got stuck in the idea that its core brand is about burgers, or expanding its menu is bad mantra. The McHappy meals for example, guaranteed regular clientelle because of its collectibles. But the parents didn't want burgers. So the business altered its menu to keep the parents happy. In contrast, Burger King's menu has remained static.