I really enjoy an article "Learning to See" on a similar topic from designer's point of view - from the founder of iA: https://ia.net/topics/learning-to-see htt

I really enjoy an article "Learning to See" on a similar topic from designer's point of view - from the founder of iA: https://ia.net/topics/learning-to-see https://ia.net/topics/learning-to-see A small excerpt: > Personally (dis-)liking a color, form, or image is not a matter of design, it is a question of personal taste. And as we all know, when it comes to personal taste there is not much to talk about there. But in addition to personal taste there is something that we can call “trained taste” or “sophistication”. Let me recapitulate: - Whether I like pink or not, sugar in my coffee, red or white wine, these things are a matter of personal taste. These are personal preferences, and both designers and non-designers have them. This is the taste we shouldn’t bother discussing. - Whether I set a text’s line height to 100% or 150% is not a matter of taste, it is a matter of knowing the principles of typography. - However, whether I set a text’s line height at 150% or 145% is a matter of Fingerspitzengefühl; wisdom in craft, or sophistication.