In my company actually developing the product features is a low status activity. Everyone strives to be someone who influences how the features are developed -

In my company actually developing the product features is a low status activity. Everyone strives to be someone who influences how the features are developed - by making platforms, by writing standards, by leading meetings - but it’s understood that you’ll never be promoted or paid well if you’re the one actually coding end-user functionality. Don’t do that. Center and value the actual software construction; make sure you treat the “meta” as an unfortunately necessary cost rather than the goal.