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Every SaaS landing page wants to signal they are a legit product. That best way to signal this is by copying other landing pages. If every landing page has a li
by crate_barre 5y ago
Every SaaS landing page wants to signal they are a legit product. That best way to signal this is by copying other landing pages. If every landing page has a list of companies using your stuff, a chatbot, scrolling fly ins, you pretty much have to do the same thing. Whether these things are useful or not is irrelevant.
Chatbots have a real use as first level support, but it has very little use on a landing page, but that’s neither here nor there, we all simply want to fit in.
Sales is hard.
- taaron 5y agoI actually think this was a big reason why we did a landing page chatbot - because everyone else had one. The original scope was just a chatbot for support, but the logic was heck we were paying for it so why not use it in more places.
- petra 5y agoDid anyone measure how did the chatbot affected the conversion rate?