There is a snarky saying at one of the large tech companies that goes something like "I don't know how to count that low." When you're facing off against large

There is a snarky saying at one of the large tech companies that goes something like "I don't know how to count that low." When you're facing off against large companies as a smaller player this is one of the tricks you can use for leverage. You can serve the markets that larger companies feel safe ignoring because they are currently small. They should however be markets that you expect to grow over time. Paul Graham talks about this in some detail in his essay "do things that don't scale". http://paulgraham.com/ds.html http://paulgraham.com/ds.html