The thing that baffles me is, with the kind of engineering and manufacturing prowess that Apple has, they could _easily_ make far and away the best earbuds, ear

The thing that baffles me is, with the kind of engineering and manufacturing prowess that Apple has, they could _easily_ make far and away the best earbuds, earphones, and over-ears in the world, bar none. It wouldn't even be difficult - they can just buy Sennheiser with money from between Tim Cook's couch cushions, and then they can redesign their products to both be better and cheaper to manufacture, simultaneously. And yet my 15 year old Sennheisers still _way_ outperform anything wireless at any price. It's not even close. Also, no bluetooth dropouts, no batteries, no compression, no digital correction, no Siri, and no compromises.