Maybe package is a better term? I'm just referring to all of the materials constituting a brand: logo in various vector formats and configurations (logo+text, l

Maybe package is a better term? I'm just referring to all of the materials constituting a brand: logo in various vector formats and configurations (logo+text, logo only, b/w logo, etc. etc.), fonts, colors (print and web), usage guidelines, messaging, etc. etc. etc. Package all those materials together, and you end up with something along the lines of a database.