oh i haven't thought of that. maybe that is what they could mean by 'drop the second price.' adx ssp sends 1 bid of $10, even though their next highest interna

oh i haven't thought of that. maybe that is what they could mean by 'drop the second price.' adx ssp sends 1 bid of $10, even though their next highest internally is $9 mopub ssp or whoever sends 2 bids of $5 and $7 So if nytimes.com is doing a header bid on their own (or even through google's ad serving product - again imho the biggest problem) they don't see the $9 and the clearing price becomes $7.01 I guess it would be a question of contracts. This is beyond what I do so I have no idea what the standard number of bids each SSP sends to a header bidding auction, obviously don't want to send google scale 1 billion lol...