I have no idea why you think this is crazy. a) Apple will be a big customer for Google but nothing compared to companies like P&G who manage hundreds of produc

I have no idea why you think this is crazy. a) Apple will be a big customer for Google but nothing compared to companies like P&G who manage hundreds of products or those who have more competitive search terms. And in this particular case it's neither. b) Apple has a dedicated App Store Marketing team who likely signed up or maybe they used their main account. Either way it's pretty simple and you don't need to ask Google's permission.