"A reseller offering both trade mark goods and competing products is not precluded from using the trade mark in advertising, provided that the reseller safeguar

"A reseller offering both trade mark goods and competing products is not precluded from using the trade mark in advertising, provided that the reseller safeguards the legitimate interests of the trade mark owner. The German Federal Court has found that if a trade mark is used misleadingly in advertisements originating from a Google search resulting in the exploitation of a trade mark in a way that guides the public to third-party products, such use may provide a ground for the trade mark owner to oppose the use of the trade mark." This was specifically re: Amazon using a trademark in AdWords to redirect sales to Amazon, where they then of course also sell competitor products. This might be moot of course if you granted Apple rights to your trademark in whatever agreements, but then these agreements are also frequently found inapplicable so ymmv.