It's a good thing for those developers. The fact Apple can afford to do this simply reminds us of the fact they can demand a 70-30 split (85-15 after 1 year) a

It's a good thing for those developers. The fact Apple can afford to do this simply reminds us of the fact they can demand a 70-30 split (85-15 after 1 year) and deem themselves the exclusive payment provider. That's the controversial part, which is what this issue reduces to. Whatever the "fair" revenue split is, once you accept it exists, it's a net positive for the developer that Apple is reinvesting to grow the pie. If anyone's hurt by this, it's their smaller competitors who won't get the same love from Apple's ad arbitrage team.