I would go a level higher and say it is the commercial nature of the web today. The web ceased being only about hypertext documents in the strictest sense a lon

I would go a level higher and say it is the commercial nature of the web today. The web ceased being only about hypertext documents in the strictest sense a long time ago, and what makes money and attracts consumers seems to be "app-like" experiences and not basic hyperlinked forums or web portals. And their ability to make money only creates more of them.