If the providers can't afford the ads, they can't afford to pay Apple a 30% commission. If, on the other hand, they can afford to pay Apple a 30% commission, th

If the providers can't afford the ads, they can't afford to pay Apple a 30% commission. If, on the other hand, they can afford to pay Apple a 30% commission, then they can afford an ad spend up to 30% to direct potential subscribers to subscribe directly, avoiding the Apple commission. Netflix decided they couldn't afford the 30% commission, so they don't offer subscriptions in-app. It's really as simple as that.