That argument doesn't make sense. The car drivers choose themselves to drive to this particular store where you have to pay a premium for the store's location.

That argument doesn't make sense. The car drivers choose themselves to drive to this particular store where you have to pay a premium for the store's location. If they feel punished by having to pay more for a centrally located store even though they have a car and could drive to a less centrally located store, then by all means, they should do that. It's somewhat amazing how entitled many car drivers feel to be able to use up space and not having to pay rent for it.