> It's penny pinching and adds friction. I've been to Trader Joe's, if you're going there you're not at all price sensitive. At least where I live, Trader Joe'

> It's penny pinching and adds friction. I've been to Trader Joe's, if you're going there you're not at all price sensitive. At least where I live, Trader Joe's is probably the cheapest grocer that isn't explicitly a discount retailer like Grocery Outlet. Something like 80% of TJ products are house brands.