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My assumption is they pivoted from hay to growing high margin stuff (most greens are higher margin, I think) they can sell to restaurants/farmers markets/co-ops
by twalla 5y ago
My assumption is they pivoted from hay to growing high margin stuff (most greens are higher margin, I think) they can sell to restaurants/farmers markets/co-ops. Being close to Boulder definitely helps in that regard. The solar panels just provide the shade that shadecloth used to provide with the upside of producing income.
The biggest barrier to scalability is probably how labor intensive some of the farming is and the target audience for stuff like kale and collard greens outside of major metro areas.
- sigstoat 5y ago> My assumption is they pivoted from hay to growing high margin stuff (most greens are higher margin, I think) they can sell to restaurants/farmers markets/co-ops. yes, this is exactly the case. as i understand it, they've got a single customer they're selling all the produce to, who is also involved in providing man power for the farming. > The biggest barrier to scalability is probably how labor intensive some of the farming is yes, they've got folks out there most days during the growing season, whereas when it was hay, it could be managed with a couple of man*days a month. (i am more familiar with the operations there than i'm going to admit, or provide evidence for. don't "sources?" me.)