In terms of audience... At $120 CPMs, I think this might be NICE for consumers-- ad-driven sites/apps need fewer ads to make a profit, can afford higher quality

In terms of audience... At $120 CPMs, I think this might be NICE for consumers-- ad-driven sites/apps need fewer ads to make a profit, can afford higher quality content with higher revenues, etc. Read about priming studies and call it "cute" again... I dare ya! :-) Here's a summary of some of Bargh's priming experiments I grabbed from http://jurylaw.typepad.com/deliberations/2007/05/two_interesting.html http://jurylaw.typepad.com/deliberations/2007/05/two_interes...: In one experiment, Yale's John Bargh gave subjects seemingly random word puzzles, with no apparent point or thread. Some of the puzzles containing a subtle preponderence of "old" words: Florida, gray, wrinkle, lonely, bingo. Walking down the hallway to leave after the exercise, the subjects who had the "old" words walked more slowly. The same paper describes an experiment in which, when they finished the word puzzles, subjects were asked to find "the experimenter" to get their next task. The experimenter was always involved in an interminable conversation with someone else. Subjects whose word puzzles had scattered words invoking rudeness -- bold, rude, bother, disturb, intrude -- had no trouble interrupting. But a huge majority of subjects whose puzzles were full of "polite" words -- respect, considerate, appreciate, patiently, courteous -- never interrupted the experimenter's conversation at all. --- With these studies in mind, I wonder about the impact of typing "diet coke skinny" in terms of brand recall AND in terms of behavior after the fact.