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> how long I think we can assume Apple is getting enough out of it to run this scheme permanently. Unlike Tinder, they can get extra revenue from the user sta
by makeitdouble 5y ago
> how long
I think we can assume Apple is getting enough out of it to run this scheme permanently.
Unlike Tinder, they can get extra revenue from the user staying in the ecosystem (active credit card registered for IAP), getting used to Apple’s service, and keep buying Apple devices. Their LTV of the user is not just the 30% cut.