Agreed. I work with an internal system unfortunately called the Digital Asset Manager. So all day long we talk about adding things to the DAM database and editi

Agreed. I work with an internal system unfortunately called the Digital Asset Manager. So all day long we talk about adding things to the DAM database and editing the DAM record and so on. It never gets old - to my juvenile sensibilities. However, the term does occasionally slip into external meetings and interactions with people. It's not a good reflection of the company for sure.