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Do better keyword research. What are the most common 2-word, 3-word, and 4-word phrases that folks searching for your product would use? Who are your competitor

by jgmmo 15y ago

Do better keyword research. What are the most common 2-word, 3-word, and 4-word phrases that folks searching for your product would use? Who are your competitors and what terms are they optimized for? I see that you 'have' SEO, but it's not good SEO. You really need to do keyword research, get in the mind of the person 'googling' this stuff, and figure out what the hell a potential customer is calling your software before they see your website and learn that YOU call it 'construct 2' and 'creation tools' (which are terrible google search terms). If you provide some of this info I may be able to provide more feedback, but seriously, you can do it yourself it's not rocket-surgery. https://adwords.google.com/select/KeywordToolExternal https://adwords.google.com/select/KeywordToolExternal

TomGullen 15y ago
There are the big keywords I found like "make games" and "game creator" but they seem a bit overwhelming, we've tried to attack them but progress is slow. Most search traffic comes at the moment from people searching for our company/product name (this is good because it shows increasing brand awareness) but it's ultimately not targeting new audiences who wouldn't of found us anyway. I'm wondering if it's better to identify far less popular searches and use that as a foundation when we get good rankings on that
- jgmmo 15y ago
  Tom you should absolutely start with the niche keywords that you can dominate. Then from there I would move onto broader keywords but not too quickly. "make games" and "game creator" are way too broad. What kind of games? For what platforms? These phrases are sending out unfocused traffic. You want people who are already looking something like your product and thus will have better conversion rates from being more focused. It looks like a rough SEO situation currently, with terms like 'make html5 games' only getting 590 searches a month. I definitely think using headers like this " visual HTML5 game development tool" which I found on your website - is a great start. This is specific, and explains the tech/platform and should actually get you a few longtail searches. What I really learned a lot from recently is hearing a rumor that 50% of google searches are unique. That is mind-blowing because it means longtails have that much more importance. Even though it might not be trending right now, phrases like ' visual HTML5 game development tool' are going to be good for longtails. Sorry, wish I could talk more but gotta run. BTW, love the site.
  - TomGullen 15y ago
    Hey thanks for the detailed reply I really appreciate it! I think the strategy of attacking niches is a lot better than a general broad strategy, I will look into it!

by jgmmo 15y ago

TomGullen 15y ago

There are the big keywords I found like "make games" and "game creator" but they seem a bit overwhelming, we've tried to attack them but progress is slow. Most search traffic comes at the moment from people searching for our company/product name (this is good because it shows increasing brand awareness) but it's ultimately not targeting new audiences who wouldn't of found us anyway. I'm wondering if it's better to identify far less popular searches and use that as a foundation when we get good rankings on that

jgmmo 15y ago
Tom you should absolutely start with the niche keywords that you can dominate. Then from there I would move onto broader keywords but not too quickly. "make games" and "game creator" are way too broad. What kind of games? For what platforms? These phrases are sending out unfocused traffic. You want people who are already looking something like your product and thus will have better conversion rates from being more focused. It looks like a rough SEO situation currently, with terms like 'make html5 games' only getting 590 searches a month. I definitely think using headers like this " visual HTML5 game development tool" which I found on your website - is a great start. This is specific, and explains the tech/platform and should actually get you a few longtail searches. What I really learned a lot from recently is hearing a rumor that 50% of google searches are unique. That is mind-blowing because it means longtails have that much more importance. Even though it might not be trending right now, phrases like ' visual HTML5 game development tool' are going to be good for longtails. Sorry, wish I could talk more but gotta run. BTW, love the site.
- TomGullen 15y ago
  Hey thanks for the detailed reply I really appreciate it! I think the strategy of attacking niches is a lot better than a general broad strategy, I will look into it!