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They key piece is that article claims Apple is doing this so that they can get their 30% transaction fees. If customer pays on the app developers website, Appl
by jpalomaki 5y ago
They key piece is that article claims Apple is doing this so that they can get their 30% transaction fees.
If customer pays on the app developers website, Apple is not getting cut. If customer downloads the app and makes payment there, Apple gets their money.
- thrwn_frthr_awy 5y agoI see. So to a end-user it may not make much difference whether they sign up via the web site or app, but if Apple can get in-between, they can cleave 30% of the user’s lifetime revenue. Hiding email, credit card info already entered, subscription management,… there are reasons to want to run everything through Apple, but it’s interesting to see this behind the scenes as it can really change Apple’s incentives.
- scottydelta 5y agoYes but the ads placed by Apple points to respective apps on Apple app store. So the logic here is that user will most likely subscribe via the app on iPhone and then Apple gets it 30% cut.
- weird-eye-issue 5y agoThat is why the ad links to the Apple App Store...