4 ms·

This isn't terrible since it's possible that many apps providers can't afford the ads. But i think it's unacceptable unless the app owner is given a choice, and

• yunohn 5y ago
  > that many apps providers can't afford the ads The impacted apps are “high value” - they make both sides a lot of money. > Impacted businesses include major brands such as dating apps like Tinder, Plenty of Fish, and Bumble, media giant HBO, education and learning publisher Masterclass, and language learning service Babbel.
• reaperducer 5y ago
  But i think it's unacceptable unless the app owner is given a choice, and a clear cut choice with obvious opt in and opt out buttons Didn't some other tech company do this recently? Something like eBay or Etsy, where the company was promoting the items for sale, and then taking a cut of that sale? I seem to remember it because the sellers were mad that it was opt-out, rather than opt-in.
• Hamuko 5y ago
  How many of the ads Apple buys are for small developers who couldn't afford it and how many are for massive companies that could absolutely afford it?
  • mdoms 5y ago
    This is covered in the article. It's high value apps like Tinder and HBO Max.
• chongli 5y ago
  If the providers can't afford the ads, they can't afford to pay Apple a 30% commission. If, on the other hand, they can afford to pay Apple a 30% commission, then they can afford an ad spend up to 30% to direct potential subscribers to subscribe directly, avoiding the Apple commission. Netflix decided they couldn't afford the 30% commission, so they don't offer subscriptions in-app. It's really as simple as that.