“Doom” is not a neologism. > However, trademarks generally have a "scope of protection" to apply to the goods and services that your company is involved with.

“Doom” is not a neologism. > However, trademarks generally have a "scope of protection" to apply to the goods and services that your company is involved with. It doesn’t matter, the broadness of similar words and expressions is simply too big. > Do you mean common words used together? Words that are commonly used together. >"General Electric" or "Master Card" or "Mountain Dew?" As far as I know none of them are common collocations. > It's just something Big Company lawyers to do get more billable hours. Yeah, so it would be good to reduce the potential overlap of copyrights. Also, it is ridiculous to live in a world where some companies hold rights to use everyday expressions and ban other companies from using them.