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“Actively protect” is an overstated term. You don’t need to file against every edge case to demonstrate that you’ve been protecting that trademark.
by laumars 5y ago
“Actively protect” is an overstated term. You don’t need to file against every edge case to demonstrate that you’ve been protecting that trademark.
- LordAtlas 5y ago> You don’t need to file against every edge case to demonstrate that you’ve been protecting that trademark. But it increases law firm billable hours and makes it look like they're zealously doing their job. All the incentives.
- laumars 5y agoIndeed. Like most aspects of IP, the system is optimised to reward abuse.