Funny, one of my first freelancing jobs about 20 years ago was working remote for a company that used "identity verification" for some god forsaken reason. It's

Funny, one of my first freelancing jobs about 20 years ago was working remote for a company that used "identity verification" for some god forsaken reason. It's long dead for other reasons, but at the time they did their research and the #1 reason this was narrowing the funnel was that users assumed the "identity confirmation" thing was a scam, or that the site was porn. Changing to "service costs $1", Metafilter style, actually brought more money to the company and increased conversions.