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fair enough, reverse engineering media reporting on legal documents can be tricky You need to realize just one more thing: to ensure that there is no peeking i
by waterloosong 5y ago
fair enough, reverse engineering media reporting on legal documents can be tricky
You need to realize just one more thing: to ensure that there is no peeking into bids of other networks, the actual code of the auction could be executed on a remote server. But only a naive implementation would ask every ad network client to send all their ad bids to the server; on the other hand having ad networks send only the highest bid would not be enough for a second-price auction...
- dillondoyle 5y agooh i haven't thought of that. maybe that is what they could mean by 'drop the second price.' adx ssp sends 1 bid of $10, even though their next highest internally is $9 mopub ssp or whoever sends 2 bids of $5 and $7 So if nytimes.com is doing a header bid on their own (or even through google's ad serving product - again imho the biggest problem) they don't see the $9 and the clearing price becomes $7.01 I guess it would be a question of contracts. This is beyond what I do so I have no idea what the standard number of bids each SSP sends to a header bidding auction, obviously don't want to send google scale 1 billion lol...