This makes me think of my first attempt at an iOS app. I'd read about all the successes stories & decided to jump on the app store bandwagon. After months of

This makes me think of my first attempt at an iOS app. I'd read about all the successes stories & decided to jump on the app store bandwagon. After months of furiously working at learning Objective-C & Cocoa, development & testing, I released my creation on the app store and with high hopes and… nothing. It sank like a stone off the new releases page never to be seen again. I think it sold one copy in Egypt (thanks whoever you are!). It was only as I sat scratching my head over why my crappy ill conceived app hadn't set the world on fire & made me instantly wealthy that it occurred to me that without some sort of business & marketing plan I was wasting my time.