4 ms·
"Best alternative to a negotiated agreement" (BATNA) is from 'Getting to Yes: Negotiating Agreement Without Giving In', Fisher, et al. The idea is that you want
by pjmorris 5y ago
"Best alternative to a negotiated agreement" (BATNA) is from 'Getting to Yes: Negotiating Agreement Without Giving In', Fisher, et al. The idea is that you want to be aware of what your options before entering a negotiation.