> Perhaps we need to do exactly the opposite, and look at the so-called primitive or pre-industrial cultures to find out how they use ornament to increase the s

> Perhaps we need to do exactly the opposite, and look at the so-called primitive or pre-industrial cultures to find out how they use ornament to increase the significance and worth of the objects they produce. I think that ornamentation and aesthetics are often overlooked or minimized in the pursuit of optimization, typically cost reduction. But this article and this line in particular elucidates why we stand to benefit from keeping aesthetics in mind.