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It seems to me that hiring a head of growth would be entirely counter-productive. You're taking something that - if you really do care about it - should be a re
by Traster 5y ago
It seems to me that hiring a head of growth would be entirely counter-productive. You're taking something that - if you really do care about it - should be a responsbility shared amongst almost the whole company, and centralizing it.
As well as that, the description of a head of growth sounds a little crazy. What should a head of growth be good at? Oh they should be a great marketer, good at product development, they need leadership skills, they need to be highly creative but they also need to be highly technical. Ok, and which companies really need a head of growth? Oh literally everyone.
I have a theory - the reason why the characteristics of the head of growth describe basically a tonne of different jobs, is for exactly the reason I stated before. The responsbilities you're putting on this one person are actually a tonne of different jobs across the organisation that should all be responsible for growth. Naturally when you're a small start up you have to wear many hats, but an important part of growth is understanding how you split responsbilities as you increase head count.