There is a “hack” that you can use to increase your value - jump into a smaller pond using positioning. “I’m a great React dev” - great, so are literally tens

There is a “hack” that you can use to increase your value - jump into a smaller pond using positioning. “I’m a great React dev” - great, so are literally tens of thousand of other people. “I’m a great React dev with focus on front-end GDPR compliance” - suddenly, you’re one of a few dozens and can charge accordingly. The important thing is to niche down on a business concept, rather than a tech concept. People paying invoices usually don’t care about tech, they care about business outcomes. Edit: reading the show notes revealed that the episode is basically about what I wrote