If you want to learn about Category Creation, pick up Al Ramadan (and his team) book Play Bigger. I don't think this article gives much usable to describe your

If you want to learn about Category Creation, pick up Al Ramadan (and his team) book Play Bigger. I don't think this article gives much usable to describe your category, and category creation is much more than a description. The end conclusion isn't just related to Category Creation, and it may not be related to it at all, the article describes good marketing. At my (older) startup Ayvri (https://ayvri.com https://ayvri.com) we were creating anew type of "spatial media" where you could upload your gps tracks of your outdoor adventures and replay and share them in a 3D virtual world. You could feel what it was like being there, something maps and even photos can't really accomplish. We failed at any creating a category, but we just might go down the metaverse route. My new startup SoundMind (https://soundmind.co https://soundmind.co) we're focused on improving your Sleep Performance, that's the neurological function of your brain while you sleep. This is a concept many people are getting quite easily, and are excited about.