> I like Pepsi. I don't like Coke. I just don't. I don't want to learn to like it in case it's the one that's on sale this week, either. And this speaks to my

> I like Pepsi. I don't like Coke. I just don't. I don't want to learn to like it in case it's the one that's on sale this week, either. And this speaks to my actual point, demand has become less elastic than in the past, so these companies can actually demand _any_ price, up until you'll concede your taste preference.