I was just looking for some of his old blog posts about A/b testing the other day. Since I first read them, I'd lost my bookmarks and forgotten his name. Do you

I was just looking for some of his old blog posts about A/b testing the other day. Since I first read them, I'd lost my bookmarks and forgotten his name. Do you know how bad the google search results for A/B testing are now? They're atrocious! SEO services and low-content medium posts as far as the eye can see! I was only able to rediscover his blog after finding links to it in the readme of a random R project in github.